Tuesday, 31 January 2012

Simple, beautiful type based packaging.

This is a really beautiful range by Glasford and Walker.
The logo is really simple and appropriate and the packaging is, although type based, made to seem organic and tasty!

There does seem to bit some inconsistency through some of the products but that may have been part of the brief they were given.
Eg.  The Cheese label is a different layout and colour to the nuts label which is different to the oil label which does not include an image at all.
 It would of been interesting to see the image based logo made as a stamp to encourage the organic nature of the range.










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